Freshpak x Esther Mahlangu limited-edition rooibos tin featuring Ndebele artwork, 2018

Collaboration

Freshpak Rooibos Limited-Edition Tin

A limited-edition rooibos tin featuring Dr Mahlangu's Ndebele artwork, 2018

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Freshpak rooibos, in collaboration with internationally acclaimed Ndebele artist Dr Esther Mahlangu, created a limited-edition tin featuring her iconic artwork.

Dr Mahlangu began painting murals in Mpumalanga, where she learned the art form from her mother and grandmother. She then became the first artist to translate this form of painting onto canvas, which led her to travel the world as an ambassador for both South Africa and Ndebele art. She has received over 20 awards, including honorary doctorates from the University of Johannesburg and the Durban University of Technology.

Only 40,000 Freshpak x Esther Mahlangu tins were released nationally at the end of October 2018 in Checkers, Pick n Pay, Spar, Makro and Fruit & Veg stores. A portion of the proceeds was donated to an NGO that honours the preservation of Ndebele art.

The collaboration brought Dr Mahlangu's geometric designs onto an everyday household object, carrying her cultural heritage into homes across South Africa.

A collaboration with Freshpak Rooibos, 2018. A portion of proceeds donated to an NGO preserving Ndebele art.

Freshpak x Esther Mahlangu limited-edition rooibos tin
Freshpak x Esther Mahlangu limited-edition tin, 2018
Esther Mahlangu with the Freshpak limited-edition tin
Dr Esther Mahlangu with the Freshpak tin
Esther Mahlangu painting during the Freshpak collaboration
During the Freshpak collaboration